Most trades coaches
- Sold up years ago, working from a 2018 playbook
- Run programmes for hundreds at a time
- Cohorts, modules, discovery days, upsells
Mentorship for trade operators
The only UK trades mentor still running a £1m+ plumbing business.
Most trades coaches sold up years ago. I'm still in the diary at SD Plumbing & Heating, and the mentorship reflects that.
Book a 15-min intro call
Free, no pitch
£1m+ live business
Still in the diary
Six 1:1 clients at a time
The wedge
Why this is different.
A practical comparison for trade owners who have seen too many programme-led coaching funnels.
Dunn Right Trades
- Still in the diary at SD Plumbing & Heating
- Six 1:1 clients at a time, by application only
- Direct WhatsApp access, real SOPs, no portal
Self selection
Is this you?
Better to lose a bad fit before the first proper call than waste two months pretending the problem is the programme.
For you if
- You run a UK trades business doing £200k to £2m
- You've got at least a couple of engineers on the books
- You want a senior pair of eyes, not a course
- You want honest answers, even uncomfortable ones
- You're ready to do the work, not just buy the answer
Not for you if
- You're a brand-new sole trader
- You want a community to belong to
- You're shopping for the cheapest option
- You want a magic bullet
- You're not actually willing to change anything
The process
How it actually works.
Most programmes are vague about what you actually get. This is deliberately specific.
The 15-min intro call
A short, free call so we can both decide if there's a fit. No pitch, no slides, no homework.
- Fit check
- Straight conversation
- Clear next step
A paid strategy call
If we both want to go deeper, we book a longer session and dig into your numbers, your team, and your bottlenecks.
- Numbers reviewed
- Team pressure mapped
- Bottlenecks named
Ongoing 1:1 mentorship
Direct access to me, weekly check-ins, my own SOPs, and a senior operator on your team. By application only.
- Weekly rhythm
- WhatsApp access
- Real SD Plumbing SOPs
SD
Portrait to be swapped for Shaun's final image
About Shaun
Still operating. Still learning. Still in the WhatsApp group at 6am.
I started SD Plumbing & Heating in 2015 with a van and a phone. Eleven years later we're a team of eight, doing over a million in revenue, growing every year. I'm still in the WhatsApp group at 6am. I'm still pricing the boilers. The advice I give other trades owners isn't theory, it's what's working in my firm this week.
11 years operating
8 engineers managed
5.0 on Trustpilot
Gas Safe registered
More about Shaun →
Inside the mentorship
What you actually get.
No portal theatre. No inflated module library. Just the support and operator assets a serious trades business can use.
Direct WhatsApp access
Real-time questions, real-time answers, during the working day.
Weekly 1:1 calls
A standing slot in the diary. Your numbers, your hires, your problems.
Real SOPs
The exact documents running in SD Plumbing & Heating. Hiring, dispatch, pricing, complaints.
Hiring and firing playbook
Job ads, interview scripts, onboarding, and the conversations nobody trains you for.
Pricing and margin reviews
Quote audits, job costing, and knowing what each engineer is actually earning you.
A senior operator on your team
Someone who's done it, doing it now, on the end of the line.
By trade
Built for operators with vans on the road.
The first focus is plumbing and heating, because that is where Shaun is still operating every week.
Plumbers
Plumbing business mentorship
Pricing, margin, engineer retention, and SOPs — from a still-operating plumbing firm.
Heating engineers Heating business mentorshipFor heating engineers managing installs, servicing mix, and team growth.
Electricians Electrical business mentorshipFor electrical contractors building a proper operating business past the sole-trader stage.
Free intro call
Right call. Right time.
A 15-minute conversation. No slides, no pitch. We'll see if there's something here, or there isn't.
Book a 15-min intro call
Free, no pitch